Editorial standards

Tracing each claim to its source

We aim to name the record behind each factual statement. That might be a meeting agenda, a budget line, a published paper, a retraction notice or a company’s posted terms. Where a document is hard to find, we describe where it sits, such as a council meeting packet or a journal’s correction page. Findings, official statements and our reading of them are kept in separate sentences so you can tell them apart.

Billing terms and product claims

When we compare products or plans, we work from the terms and specs the companies publish, and the article says that is the basis. Prices and terms carry the date we read them, since companies change both. Dale allows first-hand language only where a writer describes their own purchase or their own use.

Care decisions stay with your vet

A policy record or a study abstract can’t tell you what one animal needs. Our health and care coverage doesn’t replace advice from a veterinarian or other qualified professional.

Setting our own record straight

Dale checks published pieces again over time and corrects any error that surfaces. Each corrected article carries a note on what changed, with the date.